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LCV Cycles : From Competition to Become a LMX dealer

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At the end of 2023, the LMX team visited Loïc Veyrac in Haute-Loire, at his store LCV Cycles.

Loïc has been familiar with LMX Bikes for several years. Initially a rider in one of our photoshoot, he later competed for the brand in the LX Cup and FIM Ex-bike World Cup. In 2023, he realized a significant project: opening his own bike store and offering the LMX 56 for sale.

The interview is available on our YouTube channel (link below).

This video marks the first episode of a new series: the Success Stories. This format takes you into the heart of the LMX universe, introducing enthusiasts who bring the brand to life through their exceptional adventures.

In this interview, Loïc reflects on his relationship with two-wheelers, his experience as an LMX rider in motorcycle and e-bike competitions, and the opening of his LCV Cycles shop in Aurec-sur-Loire.

Motorcycle and bicycle : A passion growing Since a Young age

Loïc Veyrac is a passionate soul. Originally from Haute-Loire, he started pedaling at the age of 2. A year later, he climbed onto a motorcycle for the first time. This passion for two-wheelers is a family affair, as his parents are also fervent enthusiasts. Every evening after school, he would practice on the motorcycle/bicycle track built by his parents.

A few years later, he joined a trial bike club. Around the age of 10, he participated in his first competition. Trial biking is a sport where the bike and its rider become one. The bikes are very lightweight and do not have a saddle. In this discipline, the cyclist must overcome obstacles without touching the ground, requiring skill, balance, and technique.

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Loïc entered trial biking competitions to assess his own skill level. And he got hooked. Competing allowed him to progress further, providing valuable experience in his trial biking practice.

Loïc discovered the world of motorcycles through his parents, who immersed him in this universe from a very young age. Alongside his passion for trial biking, he also engaged in motocross with friends and family. It wasn’t until around the age of 17 that he truly entered motorcycle competitions. What attracted Loïc the most were the extreme motocross competitions (Alestrem), focused on trail riding: steep climbs, dizzying descents, technical sections, and natural obstacles.

He started winning numerous prizes in various competitions. These prizes motivated him to continue and excel in his practice.

LCV Cycles : opening his own shop in Haute-Loire, France

The idea of opening a bike shop began taking shape in Loïc’s mind two years ago. Due to the Covid pandemic, he had to delay his project. In 2023, an opportunity to secure a space arises, and he decides to embark on the adventure.

He chooses to set up in his hometown, where his passion has grown: Aurec-sur-Loire. This location choice also addresses a local need, as the area lacked bike stores.

After several months of construction, Loïc officially opens his shop in early June.

Located just 20 minutes from Saint-Étienne in France, LCV Cycles offers the sale of new and used bikes, accessories, repairs, and electric bike rentals. The store provides a wide range of bikes : road, gravel, off-road, speedbikes, children’s bikes, electric bikes, traditional bikes, and more. This diversity allows LCV Cycles to make its products accessible to a wide range of enthusiasts.

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His connection with LMX Bikes : from rider to dealer

It’s been almost 4 years since Loïc discovered LMX Bikes.

The meet took place during a photoshoot for the LMX 64. The team was looking for a rider and contacted Loïc thanks to his experience and background.

The photoshoot took place at La Jasserie (Parc du Pilat in France). It was the perfect opportunity for Loïc to experience the sensations and performance of the LMX 64 for the first time. The dual-assist system (throttle and pedaling), dual transmission, and the power of the LMX 64 were a real revelation.

Testing the LMX 64 in real conditions, in a wild terrain, is what appeals to Loïc. He rediscovers the sensations of both biking and motorcycling, all on a lightweight and maneuverable vehicle.

In 2022, he becomes an LMX rider in the LX Tour championship, the first French event for 100% electric motorcycles. Loïc then rides the LMX 161 MXR, LMX’s ultra-light electric motorcycle.

This competition allows the team to improve the product based on Loïc’s feedback throughout the championship stages. For our rider, it’s also an opportunity to explore the MXR :

“A lightweight motorcycle that might look like a bicycle but is still a motorcycle… I discovered even more about LMX.”

In 2023, Loïc trades the powerful and lightweight LMX 161 MXR for the brand’s new speedbike model : the LMX 56. He participates in the Ex-Bike World Cup organized by the FIM (Motorcycling International Federation) and discovers this new platform, even more adaptable and entertaining. Similar to the LX Tour, this competition is an opportunity to advance the ultra bike, which evolves in extreme and challenging riding conditions.

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This experience enables Loïc to take part in competitions abroad, particularly in Belgium, Germany, and Italy. It’s also a chance for him to explore new terrains, meet new competitors, and observe the range of models in the race.

“E-bikes are brand new, and they are making their way into competitions, especially at the global level. It’s really cool to be able to introduce the product and, at the same time, promote the sport. It’s truly enjoyable!”

“Ridding with LMX made me want to sell it!”

Based on this experience, Loïc decides to include the LMX 56 in the product range of his store, LCV Cycles, and so become an authorized LMX dealer in Haute-Loire. This region is indeed conducive to off-road use, bringing joy to mountain biking and enduro enthusiasts for years. “It’s the perfect bike around here!” testifies Loïc.

You can find his full interview on YouTube.

Find LCV Cycles on social media :

Facebook: @LCV-Cycles
Instagram: @lcv.cycles
Address: 10 Av. de Firminy, 43110 Aurec-sur-Loire, FRANCE

Contact: +33 6 32 33 41 97